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NPD reveals new data on seasonal shopping trends.
May 2, 2018
By: Melissa Meisel
Got juice? Behind December and November, May has historically been the third best-selling month for women’s prestige fragrance in the US, making the Mother’s Day month the most popular time of year for sales after the holiday season, according to global information company The NPD Group. Consumers spent close to $90 million in department/specialty stores alone for women’s fragrance juices and gift sets in the week leading up to Mother’s Day last year, which fell on May 14. Dollar sales were m...
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